Personal branding is an entrepreneurs’ way of making themselves known to the market. It’s a way of selling yourself to the people. The internet brings an ocean of tools to choose from. So let’s get into it then.
Here are some ways to create a personal brand:
- Create separate accounts for your business – most entrepreneurs nowadays create separate online entities that represent their respective ventures. Be careful though because you will still be linked to these online profiles since you are the owner and the creator of these projects.
- Invite your people to like your pages – One of the major concepts that is being implemented and greatly promoted in this “cyber world” is awareness. This signifies that your brand or name is constantly shown on the pages of your customers or your market. You do have emails right? Think of those likes in Facebook as signatures or as signs that people did visit your page.
- Encourage your network to share your pages – more often than not; the best way to increase the network that you have is through word of mouth. Meaning, if people want a certain product or service, they definitely will talk about it through his/her friends. The online equivalent of this process is sharing. Let’s say we have a “Facebook” account and people would like to avail of your products or service. All you need to do is start sharing it through your own personal account. Let your friends know and let them share it in their own pages.
- Increase the quality/quantity of the product or service you are selling – The most important thing in this practice is that you increase your credibility. Your reputation in a certain field (where you are establishing your brand) is a vital key in this activity. Nobody would like to share a bad experience or a bad product right? So it would be best to improve the quality of the product or service that you are offering. It is also essential to increase the capacity of service that we can give out. In short, increase the numbers.
In conclusion, there are many ways to create and improve your brand. All you need is to tap unto the largest resource of information available to everyone which we call the internet.